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About Us
Aseela is a premium Online modest wear brand by Hawaa Fabrics, where every piece tells a story of elegance, grace, and authenticity.
We blend the richness of tradition with the charm of modern fashion.
Our luxurious fabrics are carefully selected from around the world to ensure comfort and quality, while our designs cater to every occasion—from casual outings to glamorous evenings, couture creations, and intimate 5 o’clock gatherings.
As a proud extension of Hawaa Fabrics, Aseela upholds a legacy of craftsmanship and exclusivity, creating timeless pieces that inspire confidence and celebrate femininity.
Brand Story
Aseela is more than a fashion brand—it’s a tribute to the timeless legacy of Eve’s daughters, from whom the name draws its inspiration. Each piece reflects their grace, strength, and beauty, carrying forward a story of elegance. As the first chapter in a greater vision, Aseela marks the beginning of a journey to redefine modest fashion, paving the way for a family of premium brands. With its roots in Hawaa Fabrics, Aseela bridges tradition and innovation, offering timeless pieces that inspire confidence and honor the heritage of its mother brand.
Aseela's Services
Free Alterations
At Aseela, we want every piece to fit you perfectly. That’s why we offer complimentary alterations for shortening and narrowing on all Aseela designs.
How It Works:
•This service is free of charge for Aseela items.
•Applies only to shortening lengths and narrowing widths—other modifications are not included.
•Customers must visit our Main branch in Nasr city within 3 days of receiving their order to request alterations.
Your style, your fit—Aseela makes it effortless.
Custom Size
Can’t find your size in stock? We’ve got you covered!
•If your size (S/M/L) is unavailable, we’ll make it for you at no extra cost.
•For non-standard sizes (XS, XL, XXL, or more), an additional fee applies to cover the pattern and extra fabric.
Your perfect fit, tailored just for you!
* Customized Ready-to-Wear Collection:Custom sizes will be delivered within 10 days.
* Haute Couture: Custom sizes will be delivered within 30 days.
Your satisfaction is our priority, and we are here to make your shopping experience seamless and personalized.